Tom Watts

Tom Watts is the Director of Stand Central, which supplies exhibition stands and display graphics to UK exhibitors. He has worked in marketing since 2012.

Trade shows are where good marketing gets its hardest test: you have a few seconds as visitors walk past to show them who you are and give them a reason to stop. Working across the events industry, Tom sees first hand what separates the stands people crowd around from the ones they walk straight past. He writes these guides to help exhibitors get more from every event, from choosing the right stand to planning graphics that actually get noticed.