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Straight Display Walls

Straight display walls give your exhibition stand a flat, full width backwall with your design printed edge to edge on fabric. Choose a tube frame, a pop up frame or a telescopic fabric banner.

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Not sure what you need? Talk to our team. We’ll guide you through sizing, artwork, and product choices to make sure you get the right stand at the right price.

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Straight display walls give your exhibition stand a flat, full width backwall with your design printed edge to edge on fabric. Choose a tube frame, a pop up frame or a telescopic fabric banner.

Not sure which is right for you?

Tell us your stand size, deadline and budget and our team will recommend the right option — usually with a same-day reply.

Request a quote →

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Not sure which is right for you?

Tell us your stand size, deadline and budget and our team will recommend the right option — usually with a same-day reply.

Request a quote →
Straight ranges

Six straight fabric displays to compare

Each straight wall is a freestanding aluminium frame with printed graphics across the front, a portable exhibition backdrop for trade shows and events. The frame decides how it builds, how far it stretches and how it travels.

Soft Touch straight fabric display stand

A 260gsm stretch fabric graphic with a hidden zip, over a 30mm tubular aluminium frame with stabilising feet included.

  • 2m to 6m wide, 2320mm high
  • Single or double sided, B1 fire rated
From £318.95 ex VATView range

Pegasus telescopic tension banner

A fabric banner on telescopic 32mm aluminium poles that adjust in height and width, so one frame fits different spaces. The graphic is 210gsm 100% recycled polyester.

  • Up to 3000mm wide and 2520mm high
  • 7.8kg, 5 year warranty
From £375.95 ex VATView range

WaveLine straight display

A tube fabric display system. Aluminium poles linked by bungee cord snap together, then the pillowcase graphic slides over and zips shut out of sight.

  • 8ft, 10ft or 20ft, 2438mm to 5900mm wide
  • Lifetime hardware warranty
From £388.95 ex VATView range

Textile straight fabric pop up display

A scissor frame that opens out, with a Velcro fitted graphic in 210gsm 100% recycled polyester that can stay on when you fold it.

  • 3x2 to 3x5, 1525mm to 3730mm wide
  • Wheeled case, B1 fire rated
From £404.95 ex VATView range

OneFabric straight pop up

A fabric pop up exhibition stand with a recyclable polyester stretch graphic, with or without end caps, in a carry bag made from 100% recycled materials.

  • 8ft or 10ft, 2260mm or 2997mm wide
  • Lifetime hardware warranty
From £455.95 ex VATView range

Vision Value straight pop up

Printed 550 micron PVC panels fix to the scissor frame with magnetic strips. A wooden top turns the transport case into a counter.

  • 3x2 to 3x5, 1970mm to 4170mm wide
  • 5 year warranty, B1 fire rated
From £463.95 ex VATView range

Want light behind the print? See LED backlit walls. For a wrap-around shape, browse curved fabric display walls. For a frameless wall in recyclable board, see our sustainable exhibition walls.

Compare

Compare straight tension fabric and pop up exhibition frames

All four are freestanding straight backwalls built without tools. They differ in size range, weight and how the graphic fits, and each is a portable display that packs into a bag or case.

Swipe to compare →

Range Soft Touch WaveLine Textile pop up Vision Value
Frame 30mm aluminium tube Aluminium poles on bungee cord Aluminium scissor frame Aluminium scissor frame
Graphic 260gsm stretch fabric, zips closed Stretch fabric pillowcase, zips closed Recycled polyester, Velcro fitted 550 micron PVC panels, magnetic
Width 2m to 6m 8ft to 20ft 3x2 to 3x5 3x2 to 3x5
Height 2320mm 2260mm 2262mm 2240mm
Print Single or double sided Single or double sided Single sided Single sided
Warranty 1 year, excluding graphic Lifetime hardware, 1 year graphic 1 year, excluding graphic 5 years, excluding graphic

Weights and packed sizes vary by width, so check each product page before you book transport.

Planning

Choosing a straight fabric backdrop for your stand

A straight wall takes the least depth of any backdrop, so it suits an inline stand where the back of the plot is a fixed line. Soft Touch frames stand 450mm deep and the Vision Value pop ups 306mm. That makes it a simple way to complete an exhibition display around a counter.

Measure the width of the back of your exhibition space, then pick the size that fills it with a little room to spare at each end.

  • On a space only plot, a printed graphic on both sides brands the back of the wall too
  • Two straight walls side by side make a longer run for a corner stand
  • Keep your brand logo and headlines in the top half, above a counter
  • Order a replacement graphic for the same frame when your message changes
Soft Touch straight fabric display wall with a printed stretch fabric graphic
Sizing

Straight fabric display stand sizes, from under 1m to 6m

Most heights sit between 2235mm and 2320mm, so width is the choice that matters. Telescopic and pop up frames give in-between sizes.

2m

Small stands, 2m to 3m wide

Soft Touch 2m or 2.4m, the Textile 3x2 at 1525mm or the Vision Value 3x2 at 1970mm.

3m

The common back wall

Soft Touch 3m, WaveLine 10ft at 2970mm, OneFabric 10ft at 2997mm or the Pegasus at up to 3000mm.

6m

Large exhibition backdrops and display systems

Soft Touch 5m or 6m, or the WaveLine 20ft at 5900mm in one piece.

Artwork

From artwork template to custom printed fabric graphic

Every graphic is printed to the exact frame you order.

1

Use the template

Artwork templates in PDF format for every graphic size are covered in our artwork guidelines. Supply a High Quality Print PDF in CMYK.

2

Or let us design it

Send your logo and copy and our in-house team lays out the graphic for free, with a proof to approve.

3

Dye sublimation print

Fabric graphics are dye-sublimation printed into the polyester, for full colour that lasts.

4

Dispatched

Printed and dispatched within 5 days with express options available, and FREE UK delivery on orders of £200 or more.

Frequently asked questions

What is a straight display wall?
It is a freestanding straight fabric backwall for an exhibition stand: a lightweight frame with a printed fabric graphic or printed panels across the front, standing flat against the back of your plot.
What is the difference between a fabric display stand and a pop up?
A fabric display stand such as Soft Touch or WaveLine builds from aluminium tubes and the graphic pulls over like a sock. A pop up opens on a scissor frame in one piece. Both are freestanding and built without tools.
Will a straight wall fit a small stand?
Yes. Straight walls take little depth, 450mm or less across the range, with Soft Touch frames at the deepest. Measure the space between any side walls before you choose.
Fabric or PVC panels, which is better?
A stretch fabric graphic folds into a bag and resists creasing. The Vision Value uses rigid 550 micron PVC panels on magnetic strips and comes in a transport case that doubles as a counter.
Which straight wall is best value for money?
Soft Touch starts at £318.95 ex VAT for a 2m stretch fabric display, and the Pegasus covers up to 3m from £375.95. For the longest warranty, Vision Value and Pegasus carry 5 years on the frame.
Can I print both sides?
Yes, on the Soft Touch and WaveLine straight ranges, which both offer a version printed on both sides. The pop up frames listed here are single sided.
Are straight fabric displays fire rated?
Soft Touch, Textile, Pegasus and Vision Value are listed as B1 fire rated. Check each product's specification against your venue rules.
Can I fix a fabric graphic to a wall instead?
Yes. The Wall Mounted TFS frame fixes to a wall with the brackets supplied, and its graphic has a silicone edge that slips into the frame. Sizes run from 3000mm x 1000mm to 4000mm x 3000mm, from £218.95 ex VAT.
How do I clean a fabric graphic?
Soft Touch, Textile and Pegasus graphics are machine washable at 30°C with little or no detergent. Iron on low heat on the reverse and do not tumble dry.
Do straight walls come with a warranty?
Yes. WaveLine hardware has a lifetime warranty, Vision Value and Pegasus carry 5 years on the frame, and the Textile pop up frame has 1 year, excluding the printed graphic.