The largest show-night premiums
Initial / repeat median hotel/control ratio
LAMMA 2027: 2.10x / 1.89x; Occupational Therapy Show 2026: 1.86x / 1.79x; Brand Licensing Europe 2026: 1.80x / 1.79x; Advanced Engineering / Euro Bus Expo: 1.63x / 1.81x; The Schools & Academies Show: 1.54x / 1.54x; DTX / Employee Benefits Live: 1.54x / 1.54x
The 6 date groups with initial median premiums of at least 50%, ranked by initial ratio. Bar lengths show initial ratios; labels show initial / repeat. Source: Google Hotels, google.com/travel/hotels; Stand Central analysis. Captured 29 September 2026.