Further out, a smaller premium
Initial / repeat median hotel/control ratio
0-1 miles: 2.25x / 2.24x; 1-2 miles: 1.72x / 1.72x; 2-3 miles: 1.37x / 1.25x; 3-5 miles: 1.13x / 1.21x
Pooled hotel comparisons at the 6 high-premium groups. Bar lengths are initial ratios; adjacent values show initial / repeat. Initial/repeat n by band: 0-1: 40/39; 1-2: 16/18; 2-3: 20/19; 3-5: 25/26. Source: Google Hotels, google.com/travel/hotels; Stand Central analysis. Captured 29 September 2026.