The premium is concentrated
Initial capture: 35 trade-show date groups
No higher than control: 12; Higher, but below 50%: 17; At least 50% higher: 6
Counts of date-group medians, not individual hotels. Repeat capture gave the same counts. Each hotel compared with its own control quotes. Source: Google Hotels, google.com/travel/hotels; Stand Central analysis. Captured 29 September 2026.